What is a Bridal Trunk Show?

If you have been shopping for a wedding gown, you have probably noticed announcements for “upcoming bridal trunk shows”. Many brides, however, are not quite sure what a trunk show really is, or why they would want to attend one. 

A bridal trunk show is a traveling collection of wedding gowns. The group of dresses will go from one salon to the next, eventually traveling the entire country. The trunk show is usually in a particular salon for one weekend, which means that if you want to see it, it is important to book your appointment early.

Trunk shows are very exciting events for several reasons. First of all, the gowns included will be the newest styles from the designer. This means that you may have the chance to try on dresses that are not otherwise available in stores yet. Oftentimes, the sample in the trunk show is the only one in existence of its kind. This makes a trunk show the perfect opportunity to find a dress that will be unique, instead of ending up with the same style as half of the brides in town.

The bridal salon may also give you something extra if you order a gown during a trunk show. What that may be will depend on the particular salon. One common thing is for a bridal store to offer a 10% discount on gowns ordered during the trunk show. If you think about it, 10% off of a designer gown would be quite a big savings. If you were purchasing a $3000 dress, wouldn’t it be great to save $300? With the money you save, you could buy something special for your attendants, like pearl bridesmaid jewelry.  Trunk shows do move on quickly, though, so when you go, if you find your dream dress, be prepared to order it on the spot or you might never see it again!

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